Articles

Written by our experienced business advisors, this catalogue explores many issues associated with running an SME business. 

Here we comment upon the latest business trends and relevant financial information, as well as explore topics such as how to structure your company for growth, and how to develop KPIs that will add value to your business.

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Common social media platforms for business in 2018
Social Media for SMEs

So, you have your marketing plan sorted out (if you don’t take some time to review our earlier post “Those that plan, win!”) and you think a large part of that should include social media....

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marketing strategy and plan review Essex
Time to review your Marketing Plan?

The rate of change in today’s world of marketing demands that your marketing plan is regularly reviewed. The pace of marketing, particularly digital marketing, is very fast in today’s world. It is impacted by trends,...

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Grow Sales for your business
5 Key Measures to Grow Sales

In this article we look at 5 key measures that will help you grow sales and drive bottom line growth. Learning from the British Cycling Team Remember the London Olympic Games and the success of...

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KPIs measuring what is important for business
KPIs: Measure what’s important

;Following on from our previous blog in this series, “The Most Important Thing”, the next step is to translate your goals into action.  For this, setting your targets and measuring your performance against them is...

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Your Hope and Dream for your Business
Hope and Dreams

What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are...

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Marketing: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’. By which it is meant, that it is not measurable, not...

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