Articles

Written by our experienced business advisors, this catalogue explores many issues associated with running an SME business.

Here we comment upon the latest business trends and relevant financial information, as well as explore topics such as how to structure your company for growth, and how to develop KPIs that will add value to your business.

Marketing: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’. By which it is meant, that it is not measurable, not...

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Digital marketing age
Marketing fit for the digital age

So you have your marketing plan sorted out and you know a large part of that includes digital marketing (if not, see our previous article in this series for some useful pointers).  Now you just...

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marketing plan image
Marketing plan – those that plan win!

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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Performance management training UK
People: Performance Management

Performance review definition “An analysis of an employee’s work habits undertaken at a fixed point in time to determine the degree to which stated objectives and expectations have been reached” (Source Entrepreneur Europe). We often...

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Business Aims & Objectives
People : Objectives & Expectations

You’ve now decided on your organisational structure, the roles you are looking to fill and started to recruit your team (see our previous newsletters). Now it’s time to start to think about setting the objectives...

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recruiting for your business
People: Recruitment

Good recruitment always starts with being clear about what you are trying to recruit for.  This sounds simple but is rarely easy…

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