Pro-actions Business Blog

Marketing

marketing strategy and plan review Essex
Time to review your Marketing Plan?

The rate of change in today’s world of marketing demands that your marketing plan is regularly reviewed. The pace of marketing, particularly digital marketing, is very fast in today’s world. It is impacted by trends,...

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Marketing: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’. By which it is meant, that it is not measurable, not...

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Digital marketing age
Marketing fit for the digital age

So you have your marketing plan sorted out and you know a large part of that includes digital marketing (if not, see our previous article in this series for some useful pointers).  Now you just...

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marketing plan image
Marketing plan – those that plan win!

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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Marketing SWOT analysis
Marketing plan preparation

One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan. Here are five simple steps, which combined with our free...

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Is Your Marketing Plan Fit for Purpose?

Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time),...

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