Articles
Written by our experienced business advisors, this catalogue explores many issues associated with running an SME business.
Here we comment upon the latest business trends and relevant financial information, as well as explore topics such as how to structure your company for growth, and how to develop KPIs that will add value to your business.
Marketing: Don’t settle for Fluffy!
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’. By which it is meant, that it is not measurable, not...
Read More
Marketing fit for the digital age
So you have your marketing plan sorted out and you know a large part of that includes digital marketing (if not, see our previous article in this series for some useful pointers). Now you just...
Read More
Board Meeting Frequency
We often find that many SME owners don’t see the value of holding regular board meetings. When we ask business owners how often they hold a board meeting, a large percentage answer “once a year”...
Read More
Marketing plan – those that plan win!
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.
Read More
People: Performance Management
Performance management definition The performance review itself is defined as: “An analysis of an employee’s work habits undertaken at a fixed point in time to determine the degree to which stated objectives and expectations have been...
Read More
People: Setting Objectives & Expectations
You’ve now decided on your organisational structure, the roles you are looking to fill and started to recruit your team (see our previous newsletters). Now it’s time to start to think about setting the objectives...
Read More