Articles
Written by our experienced business advisors, this catalogue explores many issues associated with running an SME business.
Here we comment upon the latest business trends and relevant financial information, as well as explore topics such as how to structure your company for growth, and how to develop KPIs that will add value to your business.
Constructing a Sales Strategy
A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits (Source – Chron). A high proportion of SMEs fail to grow their...
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Goals: Essential for business success
According to the Growth Accelerator Hyper Growth Insights Study 2014, 96% of hyper growth businesses planned their ambitious growth in the previous year – this reconciles with our own experience that growth and success don’t...
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Time for a Review: Taking stock
Strategy and planning only work when consistently applied over a long period, which means that you can’t implement strategy without following a long-term plan. However, blindly following a long-term plan can also kill a company...
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Marketing plan preparation
One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan. Here are five simple steps, which combined with our free...
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Is Your Marketing Plan Fit for Purpose?
Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time),...
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Smart Marketing for SMEs
There are more marketing options than ever before. Nearly half (47 percent) of small business owners direct or manage their own marketing efforts, despite not having any formal marketing training.
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