Articles
Marketing
Defining Marketing: Marketing Planning
Marketing is often defined as the process responsible for identifying, anticipating and satisfying customer requirements profitably. Basically, how to get your service or product in front of your target customers and persuade them to buy...
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Marketing: Fluffy or providing Return on Investment?
An often quoted phrase from William Lever, the First Lord Leverhulme and founder of Unilever is “Half the money I spend on advertising is wasted. The trouble is I don’t know which half”. It is...
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Tweets to Soon Show in Google Search Results – How this will Affect your Marketing
Google and Twitter have reached a deal that will allow the search engine giant access to the latter’s content database. That means users will see tweets in Google search results soon. It is a win-win...
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Defining Marketing, Marketing Strategy and Marketing Planning
Marketing is often defined as the process responsible for identifying, anticipating and satisfying customer requirements profitably. Put simply how to get your service or product in front of your target customers and persuade them to...
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LinkedIn – Building a Platform for Inbound Marketing (Social Selling)
LinkedIn is one of the most important sales tools available. In fact, it has 225 Million members, with billions of professionally-oriented searches performed. There are also more than 2.1 Million LinkedIn Groups with members participating...
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Looking at your Product/Service through the Eyes of the Consumer
P&G pioneered the use of a Concept Statement and uses them to deliver a seemingly endless stream of successful products into the marketplace. Many larger companies also use Concept Statements because they are a simple...
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