Articles
Marketing
Is Branding Important to an SME?
Before leaping to conclusions let’s first examine what branding is … What is a brand? Well it’s much more than a logo – a true brand lives in the heart of the organisation, its customers...
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10 Free Tools to Effectively Manage Your Internet Marketing
There is no getting around the fact that internet marketing is an indispensable tool, for any business. A company, which does not harness this particular tool is putting itself at a major disadvantage.
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Mobile Friendly Design; the Big Opportunity for the Small Business
Year 2014 was a year when mobile marketing began to flourish. With mobile devices are in the hands of almost all in individuals, businesses especially the small enterprise have gained a wider audience. Maximising their...
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How Can You Use Twitter for Business?
In a world of increasing connectivity, it is important to be cognizant of the multitude of social media options available to your small business. Twitter, a social media platform designed to inform fans of a...
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8 trends that will impact every small business this year
As all SMEs will know, it is important to always be one step ahead in business planning. That is why Pro-actions’ Business Improvement Specialists have compiled a list of the 8 marketing trends that need...
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Five Reasons Why Your Mission Statement Probably Stinks
I can probably count on one hand the number of great company mission statements I’ve seen in my time in marketing. While most business owners have been told that they need to have a mission...
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