In a world of increasing connectivity, it is important to be cognizant of the multitude of social media options available to your small business. Twitter, a social media platform designed to inform fans of a stream of newsworthy small updates, is an increasingly popular outlet for business news or industry information.
How do you know whether to engage Twitter for business?
First, it is worth checking Twitter’s own website, where they post a list of options available to aid your business’ social media plan.
Consider using Twitter for business if you are trying to increase your web presence, grow a larger following, drive website conversion or clicks to your own page. It is also a great tool to increase social engagement, enable mobile app installs, or discover like-minded businesses and clients. Twitter offers managed client services, as well as webinars that explain topics such as analytics, A/B testing, hashtags, engagement tips and social media campaigns.
Define Your Social Identity
Twitter offers the ability to upload a unique profile image, background image, name, description and location. You can also add a link to your personal blog or website. You can use Twitter for business branding and allow fans or clients to gain insight into your company culture or corporate identity. Twitter is an online space where you can manage your appearance through both visual first impressions and written content.
While websites remain more static, social media platforms like Twitter can be updated daily. You can either live-tweet through a mobile device or computer. Or you can schedule posts days, weeks, and months in advance to ensure content will be consistently and constantly delivered to your followers. When you are using Twitter for business, websites such as Hootsuite, Twuffer, or Twittimer can help schedule social media tweets for free or a low annual cost. Consistent updates help your business to remain relevant on a daily basis. It also allows you to put your name in front of followers more often.
Provide Valuable Information
Social Media Examiner explains how to use Twitter to promote your business by providing more than just industry statistics or news updates.
It is important to remember how your target audience may be, and how they what they want to read. Tweets are much shorter than posts on LinkedIn or Facebook. Therefore, they must provide catchy information in a quick synopsis.
Think about what your business represents, and expand past company information. What else are your employees doing in their free time? Does your company participate in community events? What does your logo or colours represent? What are your partners and clients doing in the world? How do your employees or management feel about current events? Think about posting tweets that are emotionally-driven based on the identity of your business. Whether that means weaving in funny posts or opinionated posts or simple to-the-point facts. But make sure to mix it up once in a while to keep peoples’ attention and attract new followers with a variety of relevant hashtags.
Learn how to use Twitter for business and develop a strong online presence with Twitter for business!
About the Author:
Scott Whitehead is a Business Improvement Specialist with Pro-actions, serving Braintree and surrounding areas, and a recognised expert in online marketing. For a free chat about what Scott can do for you and your business contact us today.