Articles
Marketing
Social Media for SMEs
So, you have your marketing plan sorted out (if you don’t take some time to review our earlier post “Those that plan, win!”) and you think a large part of that should include social media....
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Time to review your Marketing Plan?
The rate of change in today’s world of marketing demands that your marketing plan is regularly reviewed. The pace of marketing, particularly digital marketing, is very fast in today’s world. It is impacted by trends,...
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Marketing: Don’t settle for Fluffy!
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’. By which it is meant, that it is not measurable, not...
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Marketing fit for the digital age
So you have your marketing plan sorted out and you know a large part of that includes digital marketing (if not, see our previous article in this series for some useful pointers). Now you just...
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Marketing plan – those that plan win!
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.
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Marketing plan preparation
One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan. Here are five simple steps, which combined with our free...
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