Posted on 12/05/2016, 14:54
This business had been trading for twenty years and had performed adequately but without real success. The owner believed that much better results were possible but was not clear how to make real positive change. Board meetings were being conducted but didn’t seem to be making any impact.
On the invitation of the owner/manager, we attended a board meeting in order to understand better what was going on. It was clear that there were some serious issues with the way the meetings were being conducted which included:
The directors became much more aware of their business model and of the facets of marketing and finance. The process took 7 months and the business is now delivering significantly more net profit per month.
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.Read More