Posted on 17/03/2015, 13:17
Hubspot has found that 92 percent of marketers hold that social media marketing plays a pivotal role for their business. Eighty percent added that social media efforts resulted in increased visits to their website.
The number of marketers taking part in social media is astonishing as well – as many as 97 percent of them are engaging in that activity. However, many of them remain clueless in terms of deciding which social media tools to use. There are numerous benefits of creating a social media strategy and being persistent in communicating your message. For instance, social media will increase your brand recognition because Facebook, Twitter, Google+, Pinterest and other platforms act as the voice of your content and brand, in general. Furthermore, through frequent two-way communication with your followers you will improve brand loyalty.
There are several ways in which you can simplify your social media efforts in order to maximise the time you spend posting content.
First of all, you do not have to be active on all social media platforms. This is too time-consuming and can ultimately lead to frustration and feeling of being lost.
After choosing networks you will be active on, it is time to come up with a social media strategy. You have to ask yourself several questions, with the most important being “What is my goal?” Your social media goals should be in line with your business goals and be reachable. Then you have to determine what type of audience you want to attract and what do you expect to gain.
Next there is the question of metrics. Almost all of them are fluff. They are not connected to the accurate growth numbers although they are useful for having an insight into “behind the scenes” of your social media strategy. Steering clear of programs like Impression, Return, Engagement or Clicks will save you a lot of time.
Another simple step you can take is getting your perfect prospects away from social media and onto your website in order to induce sales. This you can achieve by offering newsletters, free e-books, discounts and other freebies. This is just a few clicks work, but it does wonders for your business.
Besides treating your followers with gifts, you also have to determine what kind of language you will use. This largely depends on the type of audience that is following you. For instance, if you are a seller of teen clothes, your language will most probably be playful and fun. On the other hand, if you are a design wear retailer your audience are probably “posh” people, and you will have to communicate accordingly
Know what you are going to talk about on social media. Talk about your products; respond to any questions your followers might have, address social issues and hot news, post videos and any other relevant but interesting content.
And lastly, simplify the way people can reach you. Make sure you include your phone number, address, website address and any other way in which your followers can reach you. Include a link to your blog because people are prone to trust websites with interesting content.
About the Author: Scott Whitehead is a Business Improvement Specialist with Pro-actions, serving Braintree and the surrounding areas. For a free chat about what Scott can do for you and your business, including Social Media Strategy -contact us today.
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