LinkedIn for business is a good networking tool to help users reach their professional goals. It is where HR managers, new businesses, and headhunters search for people. Therefore, it is important to know how to use LinkedIn for business.
And the first thing that other users see is your profile. Having a professional profile will provide you with lots of opportunities. When using LinkedIn for business, it is vital to keep the profile as professional as possible. Below are tips to enhance your profile and give you an advantage over others.
Create a Detailed Profile in LinkedIn for Business
The LinkedIn profile looks the same as your resume. It shows your past education information, skills, work experience, profile photo, and current work position. LinkedIn provides Profile Completion Tips to help users in editing their profile. This is enough to help people create their profiles.
One thing that’s missing from the LinkedIn’s tip is the creation of a profile headline and summary. These are helpful to give out a good first impression. The headline must be able to provide a professional identity that showcases some of the details of the profile that’s hidden from other users not connected to you. The summary displays your personality that complements your Curriculum Vitae.
When creating the headline and summary for your LinkedIn for Business profile, it is important that you use keywords. These keywords must also be used for the other parts of the profile. The keywords help turn up your profile on search engine results.
Proofread the Profile
One of the most common mistakes that users of LinkedIn for business make is not proofreading their profile before publishing. It should not contain any spelling or grammatical errors. It is also important to word the profile to give out information effectively. Clarity is vital when creating a profile. While proofreading, you should put yourself in the place of the reader and determine whether you understand what the profile is about. Or you can get someone else to go through your profile draft first to point out any errors in it.
Honesty is one of the most valued traits in the professional world. Lying about anything on your LinkedIn profile will be disastrous, especially if you get caught. You should not lie about your education and job history. Lying will show that you are untrustworthy, and that’s not a good thing in business. These days it is easy to check and confirm information written in one’s LinkedIn profile.
These are the tips that you should keep in mind when using LinkedIn for business; they will help make your profile stand out for the rest and attract potential future business partners.
About the Author:
Scott Whitehead is a Business Improvement Specialist with Pro Actions, serving Braintree and the surrounding areas. For a free chat about what Scott can do for you and your business contact us today.