Articles
Improving Sales – A Data Driven Process
I was speaking on “Improving Sales” at a recent event and started with capturing the key sales issues faced by the businesses present. The list included demonstrating a need / describing the benefit, generating and...
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How to Leave a Legacy with Your Business
Today marks the anniversary of the day Henry VIII took the crown and marked the start of the Tudor Dynasty that left him revered as one of the greatest Kings in our history. In this...
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How to Get an Advantage in Business
Business owners know full well that 9 out of 10 start-up companies don’t really last that long. They are the ones that are off to a good start. But lose steam in the middle of...
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How Successful People Stay Productive and In Control
A recent study has been conducted, showing that successful people are also those who have high emotional intelligence. On the other hand, the core of emotional intelligence is self-control, which is a skill that releases...
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Defining Marketing: Marketing Planning
Marketing is often defined as the process responsible for identifying, anticipating and satisfying customer requirements profitably. Basically, how to get your service or product in front of your target customers and persuade them to buy...
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Don’t be put off, Act Smart – Handling Sales Objections
We all agree that Sales is an important function in any business. Many sales people think of objections during the sales process as a bad thing…. they are missing the big picture. If your customer...
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