Articles
Looking at your Product/Service through the Eyes of the Consumer
P&G pioneered the use of a Concept Statement and uses them to deliver a seemingly endless stream of successful products into the marketplace. Many larger companies also use Concept Statements because they are a simple...
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Is Branding Important to an SME?
Before leaping to conclusions let’s first examine what branding is … What is a brand? Well it’s much more than a logo – a true brand lives in the heart of the organisation, its customers...
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What Can A Business Improvement Specialist Do For You?
The complicated nature of business operations is perhaps one of the reasons why there are many people who are always sceptical about getting started in their entrepreneurial endeavour. After all, it is not easy to...
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10 Ways Hiring a Coach Can Make Your Business More Successful
Hiring a business coach is most often underestimated, especially when it comes to assisting a starting or an existing business. As a matter of fact, a lot still consider hiring a business coach is just...
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