Posted on 03/11/2015, 14:59
Social Media as a Tool for Small and Medium Enterprises
Because of recent economic drawbacks in the United Kingdom, many small and medium enterprises (SMEs) find themselves lacking customers or business opportunities.
Even though drawbacks do arise, many business tools have been developed to ensure a company’s success — business owners only need to look and take advantage. One such tool is social media. Social media, while dismissed by most as petty and ignorant, is actually a very good method to drive business growth.
Back to the Basics
After any kind of economic disaster, companies must change how they have previously operated. Operating a company in a country experiencing economic growth, rather than a downfall, is quite different. Although, admittedly, many changes will be necessary, the basics — the foundation of growth for every firm — must forever remains constant. Getting the changes done while retaining the basics ensures that a company will hit the ground running once problems arise!
In a growing market, businesses start emerging as competitive. Companies, therefore, must maintain proper customer service and must always look forward to the future. Planning and execution are both necessary in a company to drive business growth.
Embracing the Digital Revolution
With the entrance of the digital revolution, engagement has become the key to all successful business contractions. Companies with employees who are “reachable” through informal communication have thrived more than their more formal counterpart. SMEs and big businesses alike must always remember to use the Internet to their advantage by doing social media management and managing a company website, among others. This open communication between members of a company and members of society can boost sales to a whole new level. Communication is and has always been a powerful tool in any business — it is imperative that businesses learn to cope with the changes in the digital age as well as the changes that new communication lines bring.
Social media promotion is even more important than just having a company website because of the interactivity that is possible between members of the social media community. In the present age, many companies have thrived because of their presence in different social media platforms — such as Twitter, Facebook, and Instagram. Customers are able to engage themselves directly with the management of a particular company and thank the company for the satisfying products that they have bought. This interaction not only produces loyal customers but also attracts other interested investors because a single post on social media can go a long way to drive business growth.
While social media is an unconventional way of promoting one’s business, in these trying times, it is necessary. Customer engagement is the key to success in any business, and the platform of social media is the perfect avenue to drive business growth.
About the author
Scott Whitehead is a business coach for Pro-actions, and a recognised expert in marketing with social media. For a free chat about what Scott can do for you and your business, including driving business growth through social media, contact us today!
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