Posted on 20/01/2017, 11:12
The principle duties and objectives of a board of directors are to:
A. Ensure that the business is run in the best interests of the shareholders which essentially means running the business to maximise profit within the law and the ethical and operational policies set down by the board.
B. Ensure that the business complies with its statutory duties – for example remaining able to pay its bills, complying with company law, health and safety etc.
C. Ensure that an appropriate governance structure is in place to enable (a) and (b) which means having appropriate people, checks and balances to ensure that what is supposed to happen does actually happen – and that if it doesn’t happen then something gets done about it).
The directors of a business are its ‘controlling mind’ in that they set the framework in which the business operates. They set the policy and direction whilst management then deliver the results within that policy and direction.
The responsibilities of a board of directors are fundamentally different from those of the management of a business. In a very simple sense:
In our example above, management would then report its progress to the board on a regular basis and the board will hold management to account for its delivery.
In theory the board should not be involved in the management of the business as its job is to check and challenge management. If the board is involved in day-to-day management, it is essentially marking its own homework which is not the best policy for keeping everything honest.
Theory is all well and good, but practice is a little more complicated, especially where the business is owner-managed as you are wearing multiple hats which you might need help putting on and taking off.
So why should an owner managed SME have a board of directors?
Quite simply to hold the management team to account (including you as owner-manager)!
They enable you to take a step out of the detail of running your business and take a dispassionate overview. They are key to enabling you to work on your business as well as in your business. They also bring an outside perspective and experience of other businesses and industries which can help to shape and develop your thinking.
What makes a good Board of Directors?
The make-up and size of the board depends on the business. There is no magic formula however here are some solid principles:
Where do I start?
Invite us to a board meeting! We’ll attend your board meeting (no charge or obligation) and then discuss how you might make future board meetings work to your full advantage. If you’re not running board meetings (see our next newsletter…) talk to us about setting them up!
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.Read More