Posted on 19/05/2015, 11:45
Inspirational Leadership and the Power of WHY
Recently there have been three separate occasions where I have been reminded of the “Power of Why”.
The power that some leaders, organisations or businesses have to inspire loyalty, high performance or dedication; not through what they do or how they do it, but through WHY they do things
I was talking to the leader of a group of 4 churches who described the turning point in creating a strong team culture amongst each of the individual leaders as a common shared cause; a sense of joint mission. Previously there had been 4 leaders, 4 senses of purpose, low team dynamic. Discovering a shared sense of purpose changed everything.
I was discussing this with a money coach; someone helping people to manage their finances. He told me he always starts with goals; dreams; vision. The reason? Harnessing the power of “why” is a powerful motivator when things get tough.
I heard Laszlo Bock, Head of People Operations at Google describing “Googliness”; whether you truly want to be there versus taking the money is related to “a connection to something bigger”; a sense of shared purpose. Citing Yale research into why people work he said 1/3rd are there for the money, 1/3rd are playing a game to win / get promoted and 1/3rd want meaning / a sense of making a difference.
This brought to mind Simon Sinek’s talk at TED: https://youtu.be/sioZd3AxmnE
Customers, stakeholders, employees don’t buy into what you do or how you do it. These things don’t inspire loyalty or cause others to go above and beyond; customers to come back to you time and time again. What really inspires is WHY we do something; a compelling vision, belief or cause that defines:
Have you a driving “WHY” that causes your stakeholders to get excited?
What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are you on track, or are your hopes and desires being frustrated?Read More
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More