Posted on 11/12/2015, 14:14
One way to gauge the quality of the effectiveness of your business is by listening to the feedback coming from your own customers.
If this is something that you have never tried before, why not start right now because it is considered as among the best methods in which you can find out more regarding the current status of your business as compared to your competition.
Listening to customer feedback is one great way in finding out what customers want. In this way, you can work on your game plan based on the information you have gathered, and improve the quality of your business in the long run. However, you cannot just ask away any question that you have in mind. Your questions should be target specific, with a particular output in mind which will allow you to make some plans for improvement.
Here are 5 questions you should ask every customer about your business:
This question is a founding baseline for all other questions that you will be asking. As part of your customer research, it is important to know the reasons of your customers in choosing your brand. Here, mostly you will hear about the positive side of your company, making it attractive to the respondents.
This time, you are trying to establish the difference that your company has over your competition. Again, you will hear some positive input here regarding your company, so you might want to flatter yourself with this customer feedback.
This time, you will hear some serious customer feedback. Even the best brands have a room for improvement. Despite the fact that your customer patronises you, there will always be that one point that they would want you to improve on. Get your list ready as they may pour out their suggestions wholeheartedly to you. This question is very important as you can use it as a gauge for innovation.
This is where you can determine whether your customer is really satisfied with the products you sell, or the services that you provide. If they are personally satisfied, it will naturally bubble forth from their mouth, recommending your brand to other people.
This question is now focusing on your lead generation marketing strategy. If you want to have very good presence online, you should be adept, not just in finding out what customers want, but making yourself visible through major search engines. Your presence online matters most.
About the Author: Scott Whitehead is a Business Coach with Pro-actions, and resident expert in Social Media. For a free chat about what Pro-actions can do for you and your business, including successful business tips, contact us today.
What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are you on track, or are your hopes and desires being frustrated?Read More
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More