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Running Out of Cash – The Heart Attack that Could Kill Your Business

Posted on 25/06/2012, 09:42

If cash is king as the business saying goes, then the power behind the throne is CashFlow. Some people lose sight of what business is all about… the reality check is business is about creating cash for yourself and the business.

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Confessions of an ex-Business Link Business Adviser

Posted on 19/06/2012, 09:31

According to an old Scottish proverb, open confession is good for the soul. Embracing this thought and with due regard to my Scottish ancestry, I have two confessions to make:

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Cash Flow – The Most Important Control Your Business Will Ever Have

Posted on 12/06/2012, 09:28

Most business owners will be familiar with the phrase turnover is vanity, profit is sanity but cash is king’. It is unclear who the original author was but we all tend to acknowledge it as a truism. However, despite believing that this is right, statistically most business failures are due to cash flow problems.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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