Posted on 26/08/2016, 10:04
Social Media offers a lot of opportunity for any business but as well as hazard. It is an ideal platform to connect to the customers and improve your branding by using the most recent and targeted promotion, a reactive customer support.
However, it can also be used by deceptive individuals to pose damage against the reputation of your company. That is why social media in leadership communication should be an essential part of the organisation as this form of communication in social media can highly affect the employees and the members and can also create an impact on the reputation of the business.
The Difference of Social Media in Leadership to the Traditional Leadership
The traditional form of leadership cannot be incorporated into the social media. The power has shifted to the purchasers. It disdains the idea of the customary leadership as well as any form of hierarchy and rules. However, the online community still need to know the person who is in charge. It is a community filled with unverified information and people want to know the real authorities that will verify the information. For that, a good social media skills can help you establish your voice and authority.
In a traditional form of leadership a good leader needs to keep everyone accountable, execute a brilliant strategy and observe the best practices in the business. It may also be used in social media in leadership but there are other social media skills in order to improve your credibility ion social media sites. Credibility equates to authority and authority is parallel with leadership. With social media, it is now important for the leader to have the ability to look at different perspective, to be transparent and to be adaptable to any sudden changes that can happen in the field of social media as well as the opinion of the public.
These social media skills are a sign that there is a need for a new type of leaders to emerge. Social media in leadership is dynamic. It magnifies the traditional leadership skills along with other new skills such as designing a responsive and active organisation, transparent and immediate communication, creativity, and the cunning skill to represent the political and social vibrancy of the company. They also need to have that capacity to create an engaging and interesting multimedia content, the skill to collaborate with the online community.
There are different types of social media in leadership that is based on their social media skills; the producer, who is tech savvy in the production of original and engaging content on different platforms, distributor who has the ability to share that content and make it viral, the recipient who can create a noise out of that content and start an interaction on the online world, Analyst who understand the analytical and technical area of social media, architect who can create different platforms and programming that supports the major social media account and the adviser that provides support for the customers which keeps their loyalty to the business.
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