What is marketing and why is it important?
Marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably; how to get your service or product in front of your target customers and persuade them to buy it.
Your marketing strategy serves as the foundation of your marketing plan – it delivers a clear aim and set of goals to be achieved. The marketing plan defines the way in which you are going to achieve your goals using a combination of specific marketing actions and initiatives.
It is essential to have a formalised marketing plan so that marketing activity is proactive and deliverable. Without a plan, marketing becomes solely reactive to opportunities arising. The plan, consisting of actions or marketing initiatives, should therefore be programmed, costed and measurable. It should, however, retain the ability to react to opportunities – dynamic and interactive.
What do we find?
The truth is that MOST businesses don’t have a marketing plan or have even seen one before; businesses don’t know what’s a cost effective lead or what’s a waste of money. Nor do they make use of the full marketing mix or measure their results.
How can we help?
We help in a sleeves rolled up way; we know what works because we’ve done it before and we help you to make your marketing better. We’ll help you identify your goals, prepare and effectively plan your marketing to make it have the right impact; simple things that work and generate more business and more cash.
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.Read More