Posted on 11/05/2015, 11:08
Marketing your business well is a sure-fire way of ensuring its success, and you can achieve this by knowing your target market. Any strategy that you should plan on should be geared towards convincing your potential clients to choose you.
Finding customers may be a lot easier that you would think given that most people are very visible in various social networking sites. What is more difficult is keeping them coming back for more.
You have to build customer loyalty if you want to stay in the business for a long time. While you should always have a plan in place on how to get new clients, what is more important is getting them to remain loyal because it is an effective way of building your reputation in the industry that you are in. When you nurture customers, and they are satisfied with the products or services you are offering, then you can be sure that your business will continue to grow. Customer satisfaction will lead to good recommendations to family, friends, and the people around them. It is an effective way of advertising your business for free.
Keeping Your Customers Happy
Buyers are always looking for feedback and testimonies from other people before they spend their money. It is vital that you nurture customers well and ensure that they have no reason to choose another company to do business with. You have to make certain that you always keep your promises when it comes to delivering the goods on time and exactly the way they want it. You should never compromise the quality of the product or service that they would expect from you. Since they are regular clients, they would easily notice if something has changed. Failure to deliver would be costly and would mean losing them. You should also handle complaints well because one wrong move can result to serious damage to your reputation.
When you nurture customers, make them feel that you appreciate their loyalty. One of the best ways of doing this is to give freebies, big discounts, loyalty cards, and gifts. Regular clients would even expect these from you. Keeping clients informed on promos or new items arriving would also make them feel important. You can send them greeting cards on special occasions, and they would be happy with your thoughtfulness. The things that you would do for them no matter how simple or small will tell them that they matter to you and that you want them to keep coming back.
Finding customers and keeping them loyal to you would help your business grow and be successful. When you know your clients well, you will be able to deliver what they want and keep them satisfied. Nurturing them is the same as nurturing your business so you have to pay special attention on how best you can make your customers happy.
About the Author: Scott Whitehead is a Business Improvement Specialist with Pro-actions, and a recognized expert in marketing and digital marketing. For a free chat about what Scott can do for you and your business, including customer retention tips, contact us today!
Our last newsletter focused on the importance of setting objectives and expectations for each of the roles in your organisation. Having done that it is vital to review performance against the objectives set.Read More
So, you’ve now decided on your organisational structure, the roles you are looking to fill and started to recruit your team (see our previous newsletters). Now it’s time to start to think about setting the objectives for these roles and, just as importantly, your expectations.Read More
Good recruitment always starts with being clear about what you are trying to recruit for. This sounds simple but is rarely easy…Read More