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Marketing

Marketing series #3: Don’t settle for Fluffy!

Posted on 31/07/2017, 14:40

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

Posted on 09/07/2017, 12:07

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Posted on 26/06/2017, 14:49

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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Creating a marketing plan that works for you

Posted on 24/10/2016, 11:14

One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan.

Here are five simple steps, which combined with our free downloadable Marketing Plan template should help you on your way:

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Is Your Marketing Plan Fit for Purpose?

Posted on 24/10/2016, 11:08

Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time), not adaptable to changing circumstances or quickly out dated.

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Smart Marketing for SMEs

Posted on 24/10/2016, 10:00

There are more marketing options than ever before and nearly half (47 percent) of small business owners direct or manage their own marketing efforts despite not having any formal marketing training.

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Ecommerce Trends to Watch For In 2016

Posted on 03/06/2016, 08:40

If you are in an Ecommerce business, it is essential for you to know the current trend in the business for 2016.  According to the experts, the ecommerce industry will take an amazing turn this year.

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Top 5 Online Marketing Tips

Posted on 13/05/2016, 09:42

When you are looking for ways to improve your online marketing, it is important that you have an active role and that you are looking for ways to attract new clients.

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How small businesses can be Effective with their Marketing

Posted on 05/05/2016, 09:18

Most companies waste most of their marketing spend by not focusing on their customers sufficiently – who they are, what their business needs are, how they buy and what media they use.

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5 Questions You Should Ask Every Customer

Posted on 11/12/2015, 14:14

One way to gauge the quality of the effectiveness of your business is by listening to the feedback coming from your own customers.

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5 Key Measures to Grow Sales and Improve your Profit

In or last article, “Measuring What’s Important” we discussed key performance indicators or KPIs. There are lagging KPIs such as financial measures that tell you what just happened and leading KPIs that indicate what your financials are likely to look like.

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Measuring what’s important

Following on from our previous blog in this series, “The Most Important Thing”, the next step is to translate your goals into action.  For this, setting your targets and measuring your performance against them is vital to making them happen.

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The Most Important Thing is the Most Important Thing

What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are you on track, or are your hopes and desires being frustrated?

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