Posted on 26/11/2015, 10:11
Have you ever been in that situation? You know the one……you are in lift, with a stranger, it’s a slow lift and they ask that question:
‘So, what do you do?’
All those training sessions where some, well meaning, person has told you that you need an ‘elevator pitch’ flash through your mind and you stand there, like a rabbit in the headlights. You launch into a ramble and before you even get to the good part, the stranger reaches his floor and you’ve lost him. All he has is the memory of a strange chap, in a lift, who couldn’t explain his business.
An elevator pitch is a 30-second answer to the question, “So, what do you do?” You need an elevator pitch because the question is often asked by complete strangers in random places. You need a response that is both cogent and simple.
The big mistake most people make with their elevator pitch is to state their title and give a brief job description. That’s not what it’s about! The idea is to engage the questioner, identify the customer need your service can satisfy and how your service can benefit them.
So, how do we do that in 30 seconds? Here’s how:
You can construct your own elevator pitch using this simple structure:
This simple structure will help you devise a memorable elevator pitch so you’re prepared every time someone asks “So, what do you do?”
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