Posted on 15/02/2016, 10:17
Pro-actions often comes across hard pressed business owners that are no longer in love with their businesses. The vision and drive that created the business has been tarnished or in some cases replaced completely by the daily grind.
Most businesses are conceived from a vision: a fantastic idea or the conviction that the founder’s experience can be better channelled by doing it themselves. The result … a company is born! Excitement builds, energy levels are massive, the company starts – things are great!
Sometime later reality steps in. Getting a business established and growing, achieving the ambition you had for it, is hard work and the reward isn’t always evident. “It hasn’t worked out as I thought”, “I feel stuck”, “How do I take this to the next level”, or even “How do I get out of this?” are signs that the owner has fallen out of love.
We find a simple three step process helps re-energise and re-capture the vision and drive you had at the start:
If you’re under pressure and out of love with the business, you may to be too close to see the wood for the trees. A recent Growth Accelerator study found that 94% of successful business owners used outside help. Getting an objective external view point throughout the process can be very valuable in crystallising the vision, diagnosing the problem, helping you create the plan and then holding you to account as the plan is implemented.
It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.Read More
So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers). Now you just need to make it happen.Read More
Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.Read More