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Are you still in love with your business?

Posted on 15/02/2016, 10:17

Pro-actions often comes across hard pressed business owners that are no longer in love with their businesses. The vision and drive that created the business has been tarnished or in some cases replaced completely by the daily grind.

Most businesses are conceived from a vision: a fantastic idea or the conviction that the founder’s experience can be better channelled by doing it themselves. The result … a company is born! Excitement builds, energy levels are massive, the company starts – things are great!

Sometime later reality steps in. Getting a business established and growing, achieving the ambition you had for it, is hard work and the reward isn’t always evident. “It hasn’t worked out as I thought”, “I feel stuck”, “How do I take this to the next level”, or even “How do I get out of this?” are signs that the owner has fallen out of love.

We find a simple three step process helps re-energise and re-capture the vision and drive you had at the start:

  • Step 1: Take a step back in order to stride forward by revisiting your DREAM, VISION, PURPOSE and MISSION. Write this down, ensuring that these elements are crystal clear and SMART (specific, measureable, achievable, realistic and time framed). Align your business goals with your personal life goals.
  • Step 2: Diagnose why the business has got stuck. For this you will need to look into each area of your business and understand the issues. What isn’t working?
  • Step 3: Develop a strategy (plan) which will get the business back on track. The strategy should also be SMART and once implemented should be regularly reviewed, making adjustments as required.

If you’re under pressure and out of love with the business, you may to be too close to see the wood for the trees. A recent Growth Accelerator study found that 94% of successful business owners used outside help. Getting an objective external view point throughout the process can be very valuable in crystallising the vision, diagnosing the problem, helping you create the plan and then holding you to account as the plan is implemented.

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