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People Series: Blog 2 “Recruitment”

Posted on 24/04/2017, 15:23

Good recruitment always starts with being clear about what you are trying to recruit for.  This sounds simple but is rarely easy…

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People Series: Blog 1 “Developing an Organisation to Enable Your Business to Grow”

Posted on 07/04/2017, 13:50

From humble beginnings:

Often the business starts with just the founder and perhaps an assistant. As the business grows, new people are brought in and they start to cover more and more roles.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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