Pro-actions - Business Improvement Specialists

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What is the Role of the Board of Directors?

Posted on 20/01/2017, 11:12

The principle duties and objectives of a board of directors are to:

A. Ensure that the business is run in the best interests of the shareholders which essentially means running the business to maximise profit within the law and the ethical and operational policies set down by the board.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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