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5 Essentials to grow your sales and improve your profit

Posted on 16/12/2016, 16:58

Can you remember the summer of 2012, the London Olympic Games and in particular the success of the British Track Cycling Team? They were a team, led by Sir Dave Brailsford who went from no success in 2002 to the best in the world in 2012. Read More

How to Construct a Sales Strategy

Posted on 09/12/2016, 14:31

A high proportion of SMEs fail to grow their sales for two main reasons: internal (e.g. lack of planning or inadequate capacity and capability) and/or external (e.g. strong competition or difficulty in accessing growth finance).

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Planning your business goals for 2017

Posted on 02/12/2016, 14:12

Clear goals are essential for business growth and success. According to the Growth Accelerator Hyper Growth Insights Study 2014, 96% of hyper growth businesses planned their ambitious growth in the previous year – this reconciles with our own experience that growth and success don’t tend to happen by chance.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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