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Creating a marketing plan that works for you

Posted on 24/10/2016, 11:14

One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan.

Here are five simple steps, which combined with our free downloadable Marketing Plan template should help you on your way:

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Is Your Marketing Plan Fit for Purpose?

Posted on 24/10/2016, 11:08

Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time), not adaptable to changing circumstances or quickly out dated.

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Smart Marketing for SMEs

Posted on 24/10/2016, 10:00

There are more marketing options than ever before and nearly half (47 percent) of small business owners direct or manage their own marketing efforts despite not having any formal marketing training.

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Stand Out From The Crowd

Posted on 21/10/2016, 13:32

A local community magazine and business directory came through my door this morning. It’s a small A5 format publication containing community news pieces, articles and local business adverts. I always have a look through as occasionally there is an interesting article and it only takes a few minutes.

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People Series: Blog 4 – Performance Management

Our last newsletter focused on the importance of setting objectives and expectations for each of the roles in your organisation. Having done that it is vital to review performance against the objectives set.

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People Series: Blog 3 “Objectives and Expectations”

So, you’ve now decided on your organisational structure, the roles you are looking to fill and started to recruit your team (see our previous newsletters). Now it’s time to start to think about setting the objectives for these roles and, just as importantly, your expectations.

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People Series: Blog 2 “Recruitment”

Good recruitment always starts with being clear about what you are trying to recruit for.  This sounds simple but is rarely easy…

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