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Creating a marketing plan that works for you

Posted on 24/10/2016, 11:14

One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan.

Here are five simple steps, which combined with our free downloadable Marketing Plan template should help you on your way:

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Is Your Marketing Plan Fit for Purpose?

Posted on 24/10/2016, 11:08

Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time), not adaptable to changing circumstances or quickly out dated.

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Smart Marketing for SMEs

Posted on 24/10/2016, 10:00

There are more marketing options than ever before and nearly half (47 percent) of small business owners direct or manage their own marketing efforts despite not having any formal marketing training.

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Stand Out From The Crowd

Posted on 21/10/2016, 13:32

A local community magazine and business directory came through my door this morning. It’s a small A5 format publication containing community news pieces, articles and local business adverts. I always have a look through as occasionally there is an interesting article and it only takes a few minutes.

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5 Key Measures to Grow Sales and Improve your Profit

In or last article, “Measuring What’s Important” we discussed key performance indicators or KPIs. There are lagging KPIs such as financial measures that tell you what just happened and leading KPIs that indicate what your financials are likely to look like.

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Measuring what’s important

Following on from our previous blog in this series, “The Most Important Thing”, the next step is to translate your goals into action.  For this, setting your targets and measuring your performance against them is vital to making them happen.

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The Most Important Thing is the Most Important Thing

What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are you on track, or are your hopes and desires being frustrated?

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