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Creating a marketing plan that works for you

Posted on 24/10/2016, 11:14

One of the most common issues we find is that SME business leaders don’t have a clear idea of how to prepare a marketing plan.

Here are five simple steps, which combined with our free downloadable Marketing Plan template should help you on your way:

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Is Your Marketing Plan Fit for Purpose?

Posted on 24/10/2016, 11:08

Many SMEs don’t have a marketing plan at all and those that do are often dis-satisfied with the result; too general, covering too long a period (12 months in some businesses is a long time), not adaptable to changing circumstances or quickly out dated.

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Smart Marketing for SMEs

Posted on 24/10/2016, 10:00

There are more marketing options than ever before and nearly half (47 percent) of small business owners direct or manage their own marketing efforts despite not having any formal marketing training.

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Stand Out From The Crowd

Posted on 21/10/2016, 13:32

A local community magazine and business directory came through my door this morning. It’s a small A5 format publication containing community news pieces, articles and local business adverts. I always have a look through as occasionally there is an interesting article and it only takes a few minutes.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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