Pro-actions - Business Improvement Specialists

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Sales – Qualify To Win!

Posted on 22/03/2016, 16:46

Time is a finite resource. You may be a sole trader allocating your time across marketing, selling, making product or delivering service, or perhaps the MD/CEO of a business with a dedicated sales function.

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The Hidden Objection?

Posted on 17/03/2016, 11:45

Prospects raise objections during the sales process. It should be expected, anticipated and welcomed. In fact objections excite me – it means the prospect is engaging in the process, it is my opportunity to advance the process and get closer to agreeing the transaction which will deliver the value I am promising.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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