Pro-actions - Business Improvement Specialists

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Planning your Business Exit? Get your Ducks in a Row!

Posted on 19/10/2015, 10:37

We are increasingly being approached by businesses where the directors are beginning to think about life beyond their business.

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Rumours of the Death of the Cold Call are Greatly Exaggerated!

Posted on 06/10/2015, 13:21

One of my recent posts attracted a lot of comment; the all new Marketing and sales funnel got a lot of interest and helped contributed to a fascinating and lengthy debate in a LinkedIn group I am a member of; Business Development Read More

Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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