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The Power of Why – Inspiration through purpose, cause and belief

Posted on 19/05/2015, 11:45

Inspirational Leadership and the Power of WHY

Recently there have been three separate occasions where I have been reminded of the “Power of Why”.

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5 Ways on How to Make Your Business Successful

Posted on 11/05/2015, 11:14

Business owners are always looking for ways to enjoy greater success, increased profitability, more engaged employees, and higher profile. As a business owner, you want to make your business successful

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Effective Leadership

Posted on 11/05/2015, 11:10

As a boss, it is your responsibility to oversee the running of your business in all aspects from coming up with new products and services, dealing with clients, as well as handling personnel. However, being a boss is completely different from being a leader.

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How to Keep Your Customers Coming Back For More

Posted on 11/05/2015, 11:08

Marketing your business well is a sure-fire way of ensuring its success, and you can achieve this by knowing your target market.  Any strategy that you should plan on should be geared towards convincing your potential clients to choose you.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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