Articles
5 Key Areas to Improve the Sales Process
For most SME’s growing sales is often seen as the holy grail. Steeped in mystery and shrouded in myths surrounding the art of selling and ‘gift of the gab’. In reality sales are like any...
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Marketing: Fluffy or providing Return on Investment?
An often quoted phrase from William Lever, the First Lord Leverhulme and founder of Unilever is “Half the money I spend on advertising is wasted. The trouble is I don’t know which half”. It is...
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Tweets to Soon Show in Google Search Results – How this will Affect your Marketing
Google and Twitter have reached a deal that will allow the search engine giant access to the latter’s content database. That means users will see tweets in Google search results soon. It is a win-win...
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Email Management Tip; Using Boomerang to Effectively Manage Your Inbox
Are you tired of your email being disorganised and missing important emails? Then it is time you installed the Boomerang plugin. This great management plugin not only helps you manage your emails, but it also...
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Defining Marketing, Marketing Strategy and Marketing Planning
Marketing is often defined as the process responsible for identifying, anticipating and satisfying customer requirements profitably. Put simply how to get your service or product in front of your target customers and persuade them to...
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LinkedIn – Building a Platform for Inbound Marketing (Social Selling)
LinkedIn is one of the most important sales tools available. In fact, it has 225 Million members, with billions of professionally-oriented searches performed. There are also more than 2.1 Million LinkedIn Groups with members participating...
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