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Upselling Tips: How to Sell More to your Customers

Posted on 14/11/2014, 09:02

Upselling provides the opportunity to offer your customers some profitable optional extras at the time of purchase, when they have already decided to buy. Already committed to the main purchase means that every extra add-on turns into extra profit. With any pricing structure there will always be some customers who could have been persuaded to pay more for that product or service and so the offer to spend more on a related product or service that adds even more value may be welcomed by many.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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