Pro-actions - Business Improvement Specialists

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Why is the public perception that Banks are not lending to SMEs?

Posted on 20/10/2014, 08:46

Recently, I attended a council planning meeting. This was really eye opening as I had always thought that plans were difficult to get approved. To my surprise, the Councillors discussed the arguments for and against for each application and went out of their way to find reasons to approve the applications.

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Common and expensive mistakes that company directors make

Posted on 20/10/2014, 08:42

Most company directors that I know are also shareholders but few realise that as directors they have an unlimited personal liability and, all too often, they make basic mistakes.  The law says that ignorance is no excuse and the big problem is that most solicitors and accountants will assume that when you ask them a question that a) you know what it is you’re asking and, b) there’s nothing else that you need to know!

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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