Pro-actions - Business Improvement Specialists

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Banks should support Growing Businesses … ‘unconditionally’ …

Posted on 22/09/2014, 14:47

Our prime role as parents is to support our children to grow – in mind, body and soul – to a point of maturity and independence.  Often, the needs and demands of our children lead to support being ‘unconditional’. Frequently accepting that certain circumstances are not ideal, are undesirable or perhaps simply wrong! But we provide support nonetheless … because imperfections and even failure are all part of the Growth and Maturity journey.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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