Pro-actions - Business Improvement Specialists

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Is your business suffering from the Seventh Year Itch?

Posted on 30/04/2014, 10:09

Over the years, there have been many theories in existence which suggest that our minds and bodies develop and change every seven years. For example, Austrian philosopher and teacher Rudolf Steiner created a theory of human development based on seven-year cycles that were associated with astrology. According to his theories, humans experience changes physically and mentally every seven years.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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