Pro-actions - Business Improvement Specialists

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Falling back in love with your business

Posted on 20/02/2014, 07:30

With this year’s Valentines celebrations still fresh in our memories, we at Pro-actions are often reminded that many smaller businesses have owners that have fallen out of love with their businesses.

Through our experience within the SME market there is often a common thread when meeting the owners of many businesses that leads us to conclude ‘This business owner has fallen out of love with their business!’

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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