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Five Reasons Why Your Mission Statement Probably Stinks

Posted on 09/01/2014, 08:44

I can probably count on one hand the number of great company mission statements I’ve seen in my time in marketing. While most business owners have been told that they need to have a mission statement, not everyone has been instructed on how to create one that’s useful and meaningful.

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5 Key Measures to Grow Sales and Improve your Profit

In or last article, “Measuring What’s Important” we discussed key performance indicators or KPIs. There are lagging KPIs such as financial measures that tell you what just happened and leading KPIs that indicate what your financials are likely to look like.

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Measuring what’s important

Following on from our previous blog in this series, “The Most Important Thing”, the next step is to translate your goals into action.  For this, setting your targets and measuring your performance against them is vital to making them happen.

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The Most Important Thing is the Most Important Thing

What do you want to achieve in your business? Every owner manager had their reasons for why they started out on that journey – what are yours? And more importantly, are they still valid, are you on track, or are your hopes and desires being frustrated?

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