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Five Reasons Why Your Mission Statement Probably Stinks

Posted on 09/01/2014, 08:44

I can probably count on one hand the number of great company mission statements I’ve seen in my time in marketing. While most business owners have been told that they need to have a mission statement, not everyone has been instructed on how to create one that’s useful and meaningful.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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