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Five Reasons Why Your Mission Statement Probably Stinks

Posted on 09/01/2014, 08:44

I can probably count on one hand the number of great company mission statements I’ve seen in my time in marketing. While most business owners have been told that they need to have a mission statement, not everyone has been instructed on how to create one that’s useful and meaningful.

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People Series: Blog 4 – Performance Management

Our last newsletter focused on the importance of setting objectives and expectations for each of the roles in your organisation. Having done that it is vital to review performance against the objectives set.

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People Series: Blog 3 “Objectives and Expectations”

So, you’ve now decided on your organisational structure, the roles you are looking to fill and started to recruit your team (see our previous newsletters). Now it’s time to start to think about setting the objectives for these roles and, just as importantly, your expectations.

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People Series: Blog 2 “Recruitment”

Good recruitment always starts with being clear about what you are trying to recruit for.  This sounds simple but is rarely easy…

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