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Top 10 requirements for any business to succeed and remain profitable

Posted on 21/11/2013, 10:11

The following are my Top 10 suggestions for creating a business that will remain profitable for years to come.

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Selling the Sizzle, not the Steak!

Posted on 16/11/2013, 09:03

Have you ever wondered why it is that some businesses seem to have more business than they can handle, whilst others struggle by with only a few clients on a constant roller coaster of ‘Feast or Famine’? Is there some secret formula that they are keeping to themselves? The answer may be simpler than you think! In this article we are going to discover one simple habit you can begin today that could bring you all the clients you can handle and a few straight forward things you may be doing now that can actually prevent you from getting clients! Read More

Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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