Pro-actions - Business Improvement Specialists

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How regularly do you hold a board meeting?

Posted on 15/10/2013, 09:32

This is a question we always ask business owners and in a large percentage of cases the answer is usually “once a year” or “very infrequently”. The reason for this is that many SME owners don’t fully realise the value of holding regular board meetings. They believe they are purely a formality that is necessary rather than a valuable way of managing their business and defining actions.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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