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10 Common Business Plan Mistakes

Posted on 10/07/2013, 13:00

There are many elements that make a good business plan. It often takes time, patience and many revisions before you get it right. Unfortunately if you rush to get your funding in place and launch your business, your plan can get neglected. Below we have highlighted a few of the very common mistakes made when writing a business plan:

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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