Pro-actions - Business Improvement Specialists

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Telephone cold calling part 2

Posted on 02/11/2012, 10:45

In last month’s newsletter we gave you some hints and tips to improve your telephone cold calling. Now this month we’re going to focus on what to do when you actually get through to the decision maker to maximize your chances of getting that appointment.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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