Pro-actions - Business Improvement Specialists

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Financing Your Business – Not Just a One Trick Pony

Posted on 09/08/2012, 10:25

Access to finance is a highly contentious issue for small businesses despite there being many funding options available. Despite what many people think, banks are still in the business of lending money  but the difference is they now want more due diligence done to ensure the business they are lending to is stable enough to repay it. And there are also many other alternative funding options available.

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Marketing – Demystified

Posted on 09/08/2012, 10:09

Marketing is an area of business that is often fraught with unknowns, mistrust and the fear that it will cost your business a lot of money whilst giving you little or nothing in return.

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Marketing series #3: Don’t settle for Fluffy!

It’s not only Hagrid’s three headed beast of Harry Potter fame that goes by the name Fluffy. Marketing has been “accused” of being ‘fluffy’ by which it is meant that it is not measurable, not accountable and it is unclear how it impacts the business.

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Marketing series #2: ‘Is your marketing fit for the digital age?’

So you have your marketing plan sorted out (if not, see our previous blog in this series for some useful pointers).  Now you just need to make it happen.

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Marketing series #1: ‘Those that plan … win!’

Those that plan … win! A good marketing plan dovetails with your business plan. Together they act as a navigation system for your business: assessing the conditions and setting the strategic direction.

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